Fashion Forward: Highlights from Playtime Paris Winter 2025

Playtime Paris Winter edition 2025.

As a cherished tradition, our contributors, Michèle Solecki and her daughter Noa, once again visited Playtime Paris, the premier trade show in Europe dedicated to children’s fashion. This season’s edition took place from January 25-27 at the Parc Floral, bringing together an impressive lineup of brands, buyers, and industry professionals eager to discover the latest trends shaping kids’ fashion.

More than just a trade show, Playtime is where creativity meets commerce, catering to a wide range of needs. With an exceptional selection of products for concept stores—from clothing and toys to lifestyle items—Playtime provided a carefully curated experience for retailers seeking the best in kids’ fashion and lifestyle.

Noa, participating as part of our Junior Style Ambassador program, offered an insightful teen perspective on the season’s collections. While younger children often rely on guidance when choosing outfits, teenagers have a strong sense of personal style and know exactly what they want.

Check out a video of Noa’s top picks here → Click here.

One of the most notable trends we observed was the increased focus on pre-teen and teen fashion. This market presents unique challenges—while teens make their own style choices, it is still the parents who ultimately make the purchases. Brands must strike the perfect balance, catering to both the independence of young consumers and the expectations of the paying parent. It’s a delicate dance that requires twice the effort but offers immense potential for those who get it right.

Thank you Playtime Paris for having us, and see you next summer!

Next edition
June 28-30, 2025

Photo credit: Michele Solecki